The Book
About Innovation to the Core
In too many organizations, innovation is more rhetoric than reality, more buzzword than core competence. This book aims to change that. It gives organization leaders and front- line innovators a blueprint for building and deploying an enterprise capability for innovation. Based on real-world experience with a string of major companies, Peter and Rowan provide a practical, disciplined guide to making innovation a reality within your organization – helping you to achieve profitable, sustainable growth. In this book you'll discover:
- How to rapidly enlarge and enhance your innovation pipeline with breakthrough ideas
- How to systematically innovate across all the components of your business model
- How to dramatically improve the efficiency of your innovation spending
- How to use the power of IT to enable and manage innovation across the enterprise
- How to balance the tension between day-to-day operations and radical innovation
- How to put systems and processes in place that make innovation self-sustaining